The Future of AI Storytelling Isn’t Automation. It’s Attention.
It all begins with a good cup of coffee and gazing out the window to get a great idea.
AI hasn’t changed the way we tell stories.
It has changed the speed at which they disappear.
In an age where content replicates faster than meaning, the rarest resource isn’t intelligence — it’s attention. Every brand is speaking louder, faster, more often, hoping volume will compensate for clarity. It never does.
AI removes friction, not purpose. It accelerates execution but cannot invent belief. That remains the work of storytellers — not as decorators of information, but as architects of emotional coherence.
The brands that will define this new era won’t explain technology.
They will translate impact.
They will shift from describing features to revealing what changes because of them.
They will understand that trust is not a metric. It is memory over time.
In a world where intelligence becomes automated, meaning becomes the last advantage.
And the companies that win won’t be the ones who say the most,
but the ones who say the one thing that no one forgets.
AI doesn’t replace storytelling.
It demands that we become worthy of being heard.
Reframing a Brand Through Story: The Salyers Group
It all begins with an idea.
When The Salyers Group set out to evolve a family of historic properties, the goal was not cosmetic change — it was narrative transformation. The question was simple: What do these spaces mean beyond what they look like?
As Art Director for The Salyers Group, I led a storytelling approach that shifted perception from places to experiences. Instead of leading with aesthetics, we led with identity, creating messaging, scripts, and on-site language that articulated not what these properties are, but what they allow.
Role
Creative strategy, narrative development, cross-functional alignment.
Challenge
A saturated hospitality landscape where beauty alone no longer differentiates
Approach
Unified brand voice across properties and teams
Narrative frameworks replacing descriptive language
Story-driven activation across social, campaigns, and guest touchpoints
Outcome
Increased emotional affinity and engagement
Stronger internal alignment and voice consistency
A shift from passive admiration to active attachment
We didn’t redesign the spaces. We redesigned the meaning people assigned to them.
30-Second Brand Narrative Script: “Why It Matters”
It all begins with an idea.
OPEN — Minimal. Quiet. Close-up.
People don’t remember the paperwork.
They remember what it made possible.
CUT — Fast, kinetic sequence.
A deal signed.
A risk avoided.
A partnership that would not have happened otherwise.
VO:
Contracts aren’t documents.
They’re turning points.
CUT — Slows. Breath returns.
The right system doesn’t just store agreements.
It protects momentum.
SUPER:
Move faster.
With confidence.
With clarity.
END SLATE:
[No brand — portfolio safe]